The Challenge

As a newly revitalised collaboration centre, ICA faced the dual challenge of establishing its identity within a competitive innovation landscape and activating its digital presence after a prolonged pause. With limited public facing content and evolving stakeholder expectations, ICA needed to articulate its value proposition, showcase its sectoral expertise, and build visibility across digital platforms, while aligning with Cisco’s global Innovation Central network and the National Industry Innovation Network (NIIN).

Approach

ICA adopted a phased marketing and communications strategy designed to build brand awareness, foster stakeholder engagement, and support its startup, phase operations:

• Website Relaunch: ICA began replacing placeholder content with tailored messaging, sector, specific insights, and branded visuals. Collaboration with developer Lee Rekman ensured technical alignment and fast, tracked updates.
• Social Media Activation: ICA launched a LinkedIn content series highlighting its role in NIIN, its partnership with Cisco, and its impact across sectors. Posts featured team introductions, innovation themes, and event highlights.
• Content Frameworks: The “Innovation Bytes” series was introduced to share short, form updates on ICA’s activities, partnerships, and thought leadership. Templates were developed for event promotions, partner profiles, and post, event recaps.
• Stakeholder Coordination: ICA worked closely with Flinders University, Cisco, and to amplify its visibility across South Australia’s innovation ecosystem. Internal workflows were refined to streamline approvals and content sourcing.

The Impact

ICA is now positioned as a key emerging player in Australia’s digital innovation landscape. Its communications strategy has helped build credibility, attract new collaborators, and showcase its role in solving real world challenges through open innovation. As ICA continues to grow, its digital platforms will serve as a central hub for engagement, storytelling, and sectoral transformation.